Friday, 24 April 2009


I've always been astounded at how Abercrombie & Fitch have built a successful business by selling hardcore homoerotica to small town America. The hyper-sexualised Bel Ami billboards, the dim interior lighting and cruisy atmosphere, the buff, shirtless models at the entrance, the wholesome vintage soft porn frescos of collegiate boys rowing and playing rugby.

This billboard got me blogging after nearly a year. This scaffolding disguiser means shopper must actually walk into the male model's crotch. Literally entering a small hole in his jeans, and going direct for the genitals. Surely red-blooded American boys have got to realize what they are doing.